City Song (Short ID)
Oakwood Furniture (Short ID)
Food World (Short ID)
Intimate Image (Short ID)
Marine Plumbing (Short ID)
WebcraftWizard (Short ID)
Replacement Remotes (Short ID)
Our Two Minute Demo:
(Tip: Scroll down for special price information)
Why a jingle? A jingle is a device used to help your listeners remember you as a vendor when your products or services are needed. It is not a song designed to entertain and become popular. True, some of them do, but that doesn't make them more or less valuable as an advertising tool. In fact, almost any song, if it is heard enough, will be retained in a listener's short term memory, and can be easily recalled almost immediately when only a few notes are heard. Even if a long period of time has elapsed, the melody can be recalled quickly, whether it was a "favorite song" or not.
That, boys and girls, is what makes a jingle an effective advertising tool.
However, and it’s a big “however”, the familiar thirty to sixty second jingle in a song-like format is no longer the standard output of the jingle makers. Indeed, the traditional “doughnut” format was felt, by a significant number of advertisers, to be restrictive and overly repetitive. Though the usual package of jingles included enough variations to avoid annoying repetition, it usually took the skills of a recording studio and/or an advertising agency to take full advantage of the variety of cuts included in the package. Many small businesses had neither the budget nor the time to spend in developing and refreshing the sound of their broadcast media advertising.
Fortunately, it isn’t necessary for the advertiser to utilize a format that includes an over-abundance of information about their product or service; the same power of recall can be triggered with information as simple as the business name alone. The business name and slogan is also a favorite combination, with additional details in the commercial covered by the announcer voice-over. This type of (non) jingle – the “signature”, “ear-icon” or "ID" - is also less expensive to produce and easier to slip into all types of advertising copy. We think it’s perfect for regional or local businesses who feel the need for a more professional sound with minimum expense.
In fact, we believe it's so perfect that we are cutting prices for a 10 to 20 second signature jingle with your business name and slogan. If you are a small business in a city of less than 500,000 people, your cost for a musical ID (as described above) will be just $299.00. However, it costs nothing to send us an email or phone call, so get in touch today.
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